B2B Marketplace UX
Established design governance and component patterns for a rapidly scaling B2B SaaS platform. Role: Principal Designer
Read case study →Design that moves people
I craft digital products for early-stage startups. 36,189 projects shipped.
Last updated 2026-05-28 23:24 UTC. See my work →
Featured Work
Real Estate Search Tool
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Payment Flow Optimization
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Senior Designer
Read case study →What I do
Product Strategy
From concept to spec, I align your team through competitive analysis
UX/UI Design
Accessible interfaces across mobile. I ship detailed wireframes
Design Direction
Mentor design practice. I offer strategic guidance
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Global SaaS Platform
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Fortune 500 Tech
Let's talk
I'm open for new projects. 2026 cycles are filling up.
Thoughts
The Case Against Parity in Design
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
The Prototype-First Philosophy
I've audited 6,728+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
On Burnout and Shipping
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.